Goal-setting, benchmarking,
data analysis and learnings.
Where does your brand fit in the world’s busiest and most crowded digital marketplace?
Objectives change over time and much depends on how you define success. Are you trying to raise brand awareness, increase audience engagement, gather leads or generate sales – or maybe all of the above?
Understanding your brand comes first.
It is only by achieving this can we help to craft a message and brand story that aligns with your strategic objectives and resonates with local audiences.
Our aim is a distinctive and recognizable voice that is compelling among target audiences and consistent across all media and channels, both digital and in real life.
To this we bring cultural insight based on more than 20 years’ experience of digital China and proven creative nous, including collaborative partnerships with some of the country’s leading young creatives and taste makers.
Any communications plan must also be flexible.
Digital China is fast moving. Important consumer trends appear quickly and a process of regular review allows for refinement and fine tuning of messages within the overall communications strategy.
Our China team constantly monitors social media so you know immediately what is being said about your brand.
If you'd like to learn more about how we can help you build an effective China brand strategy, we'd love to hear from you.
Find our email address contained in the footer at the bottom of this page or write to us using the form on our Contact page.
