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Insight
Digital China Overview
How Covid changed the internet
The future of e-commerce is in China. If that was ever true before the pandemic, it certainly is now. Nowhere else has a user base so large, and nowhere else has social media, and social commerce, become so deepy woven into the fabric of daily life. How did this happen and what could Digital China look like in the post-Covid world?
The Revolution Will Be Livestreamed
New trends in e-commerce
November 2020 saw the 11th edition of Singles Day, the world’s biggest e-commerce festival. Coming in the midst of a pandemic, this year it bore particular significance, not only for what it said about consumer mood in China, but also the performance of shoppable livestreaming, one of the hottest e-commerce trends to have emerged since lockdown.
Chinese Outbound Tourism
What comes after Covid?
Chinese outbound tourism was already changing before the pandemic forced a close to international travel. In its aftermath it will be utterly transformed. Understanding what these changes are, why they happened and how to work with them will decide which destinations are big winners in the post-lockdown world.
KOLs & Influencers
What the West can learn from China
What value does an influencer bring? The lockdown boom in online shopping and wider acceptance of formats such as live e-commerce have transformed the role of key opinion leaders (KOLs) in China. As similar trends play out around the world, are there any useful lessons for marketers and brands in the West?
Insight
China Digital Overview
How Covid changed the internet
The Revolution Will Be Livestreamed
New trends in e-commerce
Chinese Outbound Tourism
What comes after Covid?
KOLs & Influencers
What the West can learn from China
