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Could the Beijing Winter Olympics be the starting gun for China's reopening?

Come Again? Will China reopen for the Olympics.

China must reopen its borders in time for the Beijing Winter Olympics in February, a top Chinese scientist has said. “China cannot isolate itself from the world when it hosts the Winter Olympics,” Zeng Guang, a former chief epidemiologist with the Chinese Centre for Disease Control

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When is it OK to trade with China?

When is it OK to trade with China?

Two news stories this week highlight different sides to this tricky question. The first involves a leaked letter acquired by a journalist at the Daily Star Bangladesh, and the second, reported in the Global Times yesterday, describes a social media storm that has blown up in

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Managing social media during coronavirus

Managing social media during coronavirus

Social media use has increased dramatically as the stay-at-home economy has spread – in China by as much as 50%, according to a report last month by the market research company Statistica. How companies manage their social presence during the coronavirus outbreak is therefore of critical

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Live-streaming influencers in China

Hot Streaming Sales Boost Starbucks China

International brands in China are tuning in to livestreaming KOLs as the most effective way to connect with audiences and drive sales. Just how effective these partnerships are was shown last week when Starbucks teamed up with Taobao’s livestreaming internet celebrity Viya (薇娅) to shift more

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Co-branding partnerships in China

Culinary Co-Brand Crossovers Test Chinese Palates

Karl Lagerfeld’s celebrated collection for H&M in 2004 set a precedent for co-branding partnerships that has become a marketing staple. Red Bull x GoPro, Domino’s x Tinder, Nike x Apple, are just a few of the inspired collaborations to have grabbed headlines and boosted sales. And

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