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Co-branding partnerships in China

Culinary Co-Brand Crossovers Test Chinese Palates

Karl Lagerfeld’s celebrated collection for H&M in 2004 set a precedent for co-branding partnerships that has become a marketing staple. Red Bull x GoPro, Domino’s x Tinder, Nike x Apple, are just a few of the inspired collaborations to have grabbed headlines and boosted sales. And

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