At Signal8 we create brilliant digital marketing solutions for brands that are reaching out to China.

At Signal8 we create brilliant digital marketing solutions for brands that are reaching out to China.

Whether it's to create buzz, build audiences, gather leads or generate sales, Signal8 has the insight, network and boots-on-the-ground experience to create effective digital marketing strategies for foreign brands that either already have a digital presence in China or are planning one soon.

Signal8 draws on a wide network of trusted professional collaborators. Through our publishing unit, 3030 Press we have partnered with some of the country's best-known young creatives and influencers. And with strategic partners such as Group Mav we offer powerful analytics services for in-bound clients.

China is not an easy market to crack. Culture, custom and a rowdy digital landscape can be disorientating for those encountering it for the first time. Yet it’s a market that’s impossible to ignore, as well as a fascinating and hugely enriching place to do business.

If your business has big plans for China we’d love to hear from you. There's no charge for talking.

In the meantime, please check our list of services below for a better idea of what we do. Also see our series of Insight articles for more in-depth analysis of how Covid is changing the character of China's digital landscape.

Drop us a line now to learn more about how we can help your brand in the world's largest and most dynamic digital marketplace.

Whether it's to build audiences, gather leads or generate sales, Signal8 has the experience, insight and network to create effective digital marketing solutions for overseas brands that either have a digital presence in China or are planning one soon.

Signal8 draws on a wide network of reliable collaborators. Through our publishing unit, 3030 Press, we have worked with some of the country's best-known young creatives and influencers. And with strategic partners such as Maverick China, we offer powerful analytics services for in-bound clients.

Contact us now to learn more about how we can help to empower your brand in what is the world's largest and most dynamic digital market.

Services

Market Entry

Understanding the landscape, legal,
operations set-up and logistics.

Brand Strategy

Strategic communication and campaign
planning across multiple platforms.

Digital Advertising

Website & mobile SEO, SEM, media
buying and reputation management.

Market Entry

Understanding the landscape, legal,
operations set-up and logistics.

Brand Strategy

Strategic communication and
campaign planning across
multiple platforms.

Digital Advertising

Website & mobile SEO, SEM, media buying and reputation management.

Creative & Content
Development

Tasty ideas and compelling assets
that excite, engage and inspire.

Social Media
& Influencers

Plug into our network of Wechat
KOLs and micro-influencers.

Performance
& Metrics

Goal setting, benchmarking,
data analysis and learnings.

Content
& Creative

Tasty ideas and compelling assets that excite, engage and inspire.

Social Media
& Influencers

Plug into our network of Wechat KOLs and micro-influencers.

Performance
& Metrics

Goal setting, benchmarking, data analysis and actionable learnings.

Insight

Chinese Outbound Tourism
What comes after Covid?

Chinese outbound tourism will be the key driver of recovery for Southeast Asia’s travel and hospitality industries. Yet any bounce back will be shaped by the changing priorities of a new generation of urban, middle-class, digitally savvy travellers. Understanding what these changes are and how to adapt to them will decide which destinations are winners in the post-lockdown world.

The Revolution Will Be Livestreamed
New trends in e-commerce

Lockdown helped introduce livestreaming to a wider audience, but it is the format’s essential qualities of convenience and interactivity that have normalized it for millions of e-shoppers in China. As the format continues to grow in popularity, what are the key considerations for brands thinking of selling live?

Digital China Overview
How Covid changed the internet

The mobile economy has arrived and its home is China. In 2019, Chinese consumers made more mobile payment transactions in one day than all of Europe in a month. They check their phones more often and they do more using them. How did this happen and what are the best ways for brands to harness China's mobile habit?

KOLs & Influencers
What the West can learn from China

What value does an influencer bring? The lockdown boom in online shopping and wider acceptance of formats such as live e-commerce have transformed the role of key opinion leaders (KOLs) in China. As similar trends play out around the world, are there any useful lessons for marketers and brands in the West?

Projects for Print

Laurence Xu has gained prominence for his efforts to reinvigorate traditional fabrics and decorative techniques from China's imperial past.

Laurence Xu
Reinventing Chinese Luxury

One of an elite group of Chinese fashion designers, Laurence Xu first gained prominence for his dress Auspicious Cloud of the Orient, worn at the Cannes Film Festival in 2010 by the actress Fan Bingbing. Yet it was his debut collection at Paris Fashion Week in 2013 that introduced the world to the designer's unique blend of Western-style classicism and Chinese luxury aesthetics. Today he is known for haute couture collections that give new life to traditional luxury textiles and decorative techniques from China’s imperial past.

Chen Man's iconic image for Diot underline's the photographer's position as a pioneer of China's creative landscape.

Chen Man
Cabaret Exotique

Chen Man is China’s most influential and consistently original photographer. Her high-gloss, digitally enhanced images have appeared in award-winning campaigns for brands such as Chanel and Dior, and have come to define the look of New China chic. This highly anticipated book, made in collaboration with the artist, is the most comprehensive overview of Chen’s career to date and brings together more than 150 of her most extraordinary images, underlining her position as a pioneer of China’s creative landscape.

A new generation of graphic designers have contributed to the success of digital marketing in China.

New Graphic Design
in China

As China’s economy has surged, so a new generation of young graphic designers has blossomed. Today, they are the originators of a new kind of Chinese visual identity that looks both to traditional culture as well as ideas and design practice around the world. Combining illustration, works for print, packaging design and competition pieces, New Graphic Design in China is one of the first surveys of New Generation design in China. The project was edited by Javin Mo, Creative Director of M+ in Hong Kong.

A new generation of young elites are redefining the future of China.

Glorious!
In Search of China's New Elites

The rise of modern China has produced new kinds of elite in the country. Young, rich, cosmopolitan and well connected, many are the scions of families that made fortunes in the post-reform boom years of the 1980s and 1990s – what is known in popular culture as 'fuerdai'. This fascinating series of images by British photographer Jonathan Browning comprises a snapshot of a social class caught in the act of defining itself, in a country still adjusting to its status as a 21st century superpower.